As is the case with any marketing plan, a business’s social media marketing plan must have a specific target audience, an avenue by which to reach that audience, and products to supply them with. Once you know these things, you can move ahead with the previous advice.
Place Facebook share buttons on the top of all of your blog posts. This will allow your blog’s visitors to share this with people on their own friend’s list. This means that more people will be able to access your blog and, in turn, those visitors may purchase your products or services.
Make links that tie all your social media sites together. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Use your Twitter account to promote your blog. Make it all work together. This makes it simple for your customers to follow you in whichever way works best for them.
Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. Doing this will help to create a sense of belonging for your readers, increasing their sense of loyalty.
Give your online followers special deals through social media. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.
Get a popular blogger to write on your website or you can guest blog somewhere else. This helps to generate traffic, and it creates a sense of belonging for your visitors. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Make sure you also allow your blogger to link back as well. This relationship is mutually beneficial, so as long as you’re allowing a link, they should have no trouble also allowing a link.
Continually interact with your customers. For example, respond to other users’ notes, statuses, images and updates. However, don’t join a private conversation. Your responses should be limited solely to discussions centering on your business, product, or service.
On social networks it is a great idea to let everyone know how well you are doing. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Be certain to express gratitude towards those that pay attention to your efforts, and be open about discussing your social media experiences. This kind of article is going to get spread around fast.
You can combine email marketing along with social media. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. You might also could encourage folks to sign up for your newsletter by including the registration page link.
By following those tips and absorbing new information each day, you will grow as a businessman and as an advertiser. It will take time and work to master it all, but when you do, the results will be like nothing you’ve ever seen.