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Reviews

The Internet Marketing Bible

This book is different from all the other books you’ve read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about “the history of the Internet” and other similar topics were left …

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Internet Marketing: An Hour a Day

Proven, task-based approach to developing winning internet marketing campaigns If you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans …

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

The New York Times And Usa Today Bestseller! The secret to successful word-of-mouth marketing on the social web is easy: Be Likeable. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media …

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Internet Marketing: Integrating Online and Offline Strategies

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the …

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